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Keywords: National Blood Transfusion Service
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Journal Articles
The Stimulation and Planning of Blood Donation: A Marketing Problem
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1983) 17 (6): 65–73.
Published: 01 June 1983
...Robert J. Knight Investigates the National Blood Transfusion Service (NBTS) in the UK, stating it is the section of the NHS charged with ensuring the constant supply of blood to the UK's hospitals – though it does suffer from a range of problems, owing to its dependence on volunteer contributions...
