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Keywords: Negative valence
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Journal Articles
European Journal of Marketing (2023) 57 (10): 2713–2736.
Published: 25 January 2023
... Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Service Wellbeing Customer engagement Disengagement Low customer power Negative valence Customer power plays a key role in organisational success (Auh et al., 2019). Customers perceiving themselves...

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