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Keywords: Negative word of mouth
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (1): 113–132.
Published: 24 November 2021
...Paolo Antonetti; Danae Manika Purpose Consumer animosity toward a foreign country can affect negatively international brands. Existing international marketing research offers inconsistent accounts of the factors that explain product quality perceptions, negative word of mouth (NWOM) and product...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (11-12): 1799–1816.
Published: 14 November 2017
...Ruijuan Wu; Cheng Lu Wang Purpose This study aims to distinguish two regret conditions, other-blame regret (O-regret) and self-blame regret (S-regret), and investigate the underlying mechanism and boundary conditions of the relationship between regret and negative word of mouth (NWOM). Design...
