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Keywords: Negativity effect
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (13): 1–25.
Published: 27 January 2022
... publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Positioning Brand experience Brands Negativity effect Importance weight Modeling consumer behavior Compared to other product attributes, brand has a more “enriched...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (3-4): 406–431.
Published: 08 April 2014
... their shopping intention. Sub-dimensions of privacy concerns had differential impacts depending on the information content. Also, the negativity effect of information about RFID-based services was supported. Research limitations/implications – The results showed the important role of consumer...
