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Keywords: Neoliberal governance
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (3): 640–669.
Published: 29 April 2025
..., or lack of, and concludes that for performativity to be successful, it requires continuous support, action and repetition. This paper unpacks hindrances to performativity, including neoliberal governance, market conditions and lack of agency in relation to food waste. Finally, this paper reveals how...
