..., a critical element of CBBE. Design/methodology/approach – This paper, based on cognitive psychology, takes a recently developed brand mapping approach and uses its features, along with network analysis measures designed specifically by the authors for this particular analysis, to produce a novel...

...G. Scott Erickson; Roland J. Kushner © Emerald Group Publishing Limited 1999 Alliances Network analysis Organizational theory Service industries Services marketing Sport In spite of the conclusions drawn by the popular press over a race to “bigness” (Mandel et al., 1995...

...Tony Meenaghan; Paul O’Sullivan © Emerald Group Publishing Limited 1999 Brand Consumption Fan Network analysis Product Sport Playpower ± sports meets marketing Tony Meenaghan Department of Marketing, Graduate Business School, University College, Dublin, Ireland and Paul...

... analysis are also presented. The need to integrate marketing flows for achieving customer satisfaction is highlighted. By linking separate flow strategies, channel performance can be leveraged for competitive advantage. © MCB UP Limited 1989 Distribution channels Marketing theory Network...

...Keith Howard Suggests that, although the potential value of network analysis to aid marketing decisions has been recognised, there is a need for a reappraisal of the procedure in a marketing environment, in particular the distinction between the planning and control possibilities of networks...