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Keywords: Network externalities
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Journal Articles
Social learning and network externalities in decision making
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Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (1): 157–176.
Published: 13 February 2017
...Dongling Huang; Dmitri G. Markovitch; Yuanping Ying Purpose This paper aims to identify the effects of social learning and network externalities by conditioning on product quality and early sales momentum. This approach is demonstrated using film sales data. Design/methodology/approach...
