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Keywords: Network externality
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (4): 1103–1129.
Published: 20 November 2020
... aspects of accessories, this study quantifies the effect of accessories portfolio on the sales of three brands of video gaming platforms. Findings A distinct network externality arises from accessories for video gaming platforms, above and beyond the effects of game titles. Importantly, the average...
