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Keywords: Network focus
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Journal Articles
Flexible business models
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Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (10): 1340–1367.
Published: 14 September 2012
... investigation of firms in the UK. © Emerald Group Publishing Limited 2012 Flexibility Flexible business models Market focus Network focus Management strategy Katy Mason can be contacted at: k.j.mason@lancaster.ac.uk Companies that make, distribute or sell products, strive to develop...
