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Keywords: Network group
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Journal Articles
Diffusion between groups: the influence of social brokers on content adoption in social networks
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (4): 1039–1067.
Published: 09 January 2023
...@hnu.edu.cn 10 11 2020 06 05 2021 13 12 2021 01 06 2022 19 09 2022 02 10 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Social brokers Innovators and followers Network group Content marketing...
