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Keywords: Networking strategies
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Journal Articles
Molly R. Burchett, Rhett T. Epler, Alec Pappas, Timothy D. Butler, Maria Rouziou, Willy Bolander, Bruno Lussier
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (3): 733–755.
Published: 06 December 2023
...Molly R. Burchett; Rhett T. Epler; Alec Pappas; Timothy D. Butler; Maria Rouziou; Willy Bolander; Bruno Lussier Purpose The purpose of this paper is to conceptualize the notion of thin crossing points from a social network perspective and to outline the concrete networking strategies that enable...
