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Keywords: Neural natural language processing
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Journal Articles
Selling hope versus hate: the impact of partisan social media messaging on social distancing during the COVID-19 pandemic
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (2): 632–658.
Published: 14 December 2023
... 09 05 2023 16 11 2023 22 11 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Political ideology Social media messaging Neural natural language processing Social distancing COVID-19 Hope Hate During the COVID-19...
Includes: Supplementary data
