Keywords: Neural natural language processing
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Journal Articles

Selling hope versus hate: the impact of partisan social media messaging on social distancing during the COVID-19 pandemic

Rahul Govind, Nitika Garg, Lemuria Carter
Journal: European Journal of Marketing
European Journal of Marketing (2024) 58 (2): 632–658.
https://doi.org/10.1108/EJM-12-2022-0911
Published: 14 December 2023
... in a partisan population. 19 12 2022 09 05 2023 16 11 2023 22 11 2023 Nitika Garg can be contacted at: n.garg@unsw.edu.au Political ideology Social media messaging Neural natural language processing Social distancing COVID-19 Hope Hate © Emerald Publishing Limited...
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Includes: Supplementary data
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