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Journal Articles
Competitive intelligence information and innovation in small Canadian firms
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2008) 42 (7-8): 786–803.
Published: 25 July 2008
... uses three dimensions to distinguish firm types: CI information Innovation performance New products New processes New services Firm classification To be competitive, small companies need to use a broad range of CI information (Ali and Swiercz, 1991 ; Verhoeven, 1988 ; Reid, 1984...
