Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-2 of 2
Keywords: New-age technologies
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing 1–28.
Published: 27 November 2025
... transform the business landscape (Nagy et al., 2016 ; Buckley et al., 2020). Technological disruptions driven by new age technologies (NATs), such as artificial intelligence (AI) and machine learning (ML), are particularly transformative (Gupta et al., 2020b ; Cui et al...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025)
Published: 19 September 2025
...Waqar Nadeem; Abdul Rehman Ashraf; Magnus Hultman Purpose This paper aims to highlight the pivotal role of augmented reality ( AR ), a disruptive new-age technology, in fostering sustainability initiatives of multinational corporation ( MNC ) brands. Drawing on the transformative marketing...
