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Keywords: Newly industrializing economies
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2003) 37 (3-4): 461–475.
Published: 01 April 2003
...William R. Boulton; Rajan Nataraajan This paper essentially shows how a recently‐developed model called the alternative classification scheme (ACS) may be used in the context of the newly‐industrializing economies (NIEs) of the Asia‐Pacific region, possibly the most rapidly‐rising players...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1995) 29 (3): 35–51.
Published: 01 March 1995
... over $30,000 and 53 per cent have some university education. In comparison with the population of Sherbrooke,our sample is somewhat younger and more educated. © MCB UP Limited 1995 Buyers Country of origin Newly industrializing economies Research A still unresolved issue...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1994) 28 (1): 35–55.
Published: 01 January 1994
... agencies Clients Newly industrializing economies Turkey During the last decade there have been substantial changes and developments in the global advertising industry. A number of factors have contributed to this rapid change. Increased advertising agency consolidations and concentration...
