Keywords: Newly industrializing economies
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Journal Articles
European Journal of Marketing (2003) 37 (3-4): 461–475.
Published: 01 April 2003
...William R. Boulton; Rajan Nataraajan This paper essentially shows how a recently‐developed model called the alternative classification scheme (ACS) may be used in the context of the newly‐industrializing economies (NIEs) of the Asia‐Pacific region, possibly the most rapidly‐rising players...
Journal Articles
Journal Articles
European Journal of Marketing (1994) 28 (1): 35–55.
Published: 01 January 1994
... agencies Clients Newly industrializing economies Turkey During the last decade there have been substantial changes and developments in the global advertising industry. A number of factors have contributed to this rapid change. Increased advertising agency consolidations and concentration...

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