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Keywords: Newspaper advertising
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1987) 21 (8): 58.
Published: 01 August 1987
...David Linton This article adds to our knowledge of early directories of newspapers which gave information essential for those wishing to advertise. © MCB UP Limited 1987 U.K. Newspaper advertising 58 Lewis and Lowe: Postscript from 1844 and Before by David Linton It is well...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1987) 21 (4): 7–19.
Published: 01 April 1987
..., the value of advertising was questionable. It was likely that only inhabitants of London would be able to take advantage of the knowledge that John Wright's premises were at the Old Bailey. Even so the situation regarding newspaper advertising was to change within a few years of the end of the Civil War...
