...J.C. Higgins Examines the use of media scheduling in the field of advertising. Looks at newspaper publishers, in particular, investigating forecasting of advertisement space and revenue; the pricing problem of advertisement rates; and some specific applications of operational research in planning...

... multidimensional scaling will be of future use in market research. © MCB UP Limited 1973 Models Measurement Market research Consumer behaviour Retailing Food Newspaper publishing Nonmetric multidimensional scaling: a user's guide by Peter Doyle London Graduate School of Business Studies...

..., but also to the readers of these newspapers. In his quest to understand better his readers and his potential readers, the newspaper publisher must go beyond those studies which produce simple socio-economic profiles. Such information merely tells one who reads what. It fails to explain why. The newspaper...

... affecting pagination. © MCB UP Limited 1970 Paging Newspaper publishing Revenue Costs Circulation systems United Kingdom A pagination model for the national newspapers by Andrew Dare Decisions on the number of pages carried are vitally related to the competitiveness of national newspapers...