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Keywords: Nomological net
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (1-2): 5–26.
Published: 08 February 2013
... entity will clearly affect what measurements will be obtained but should not alter which construct is being measured”. Thus, the appropriateness of the C‐OAR‐SE paradigm for marketing research is questionable. © Emerald Group Publishing Limited 2013 Construct definition Nomological net...
