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Keywords: Non‐durable goods
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Journal Articles
Repeat buying of a new brand – a 10‐point case history
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1968) 2 (3): 200–205.
Published: 01 March 1968
... with its competitors. © MCB UP Limited 1968 Repeat‐buying Brands Consumer goods Non‐durable goods Consumer behaviour New product development Repeat-buying of a new brand A 10-point case history1 by A. S. C. Ehrenberg Aske Research Ltd. and Warwick University and G. J . Goodhardt Aske...
