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Keywords: Non-core failure
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (10): 2317–2342.
Published: 24 August 2020
... Licensed re-use rights only Service recovery Forgiveness Recovery satisfaction Brand equity orientation Core failure Non-core failure Service recovery is a commonly adopted method to address performance failure (Strizhakova et al., 2012 ; van Vaerenbergh et al., 2019...
