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Keywords: Non-fungible tokens (NFTs)
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 121–158.
Published: 09 February 2026
... and authors. The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Non-fungible tokens (NFTs) Digital consumption Technology adoption Identity projects Online communities Innovation diffusion Sustainability Non fungible tokens (NFTs), an acronym...
