... consumers, but has directed little or no effort towards investigating such attitudes in foreign‐market settings with the intent to assist the entrepreneur in understanding differences across cultures. Compares attitudes of consumers in two different countries (Northern Ireland and Hong Kong)who share...

... or on prices charged to consumers for the final product. Aims to determine, using frozen broilers as an example, the size of the gross marketing margins in Northern Ireland from 1975 to 1982. Proposes to identify the way in which margins have moved during this period. Determines the share of retail expenditure...