...James W. Peltier; John A. Schibrowsky; Alexander Nill Purpose The purpose of this study is to empirically test a hierarchical model of the antecedents of nurse job satisfaction and loyalty based on the internal marketing literature. Specifically, the study aims to investigate the degree to which...

...Barbara R. Lewis Discusses the need to market nursing as a career with regard to the present unsatisfactory nature of the current mix of trained/untrained nurses, length of service and relative costs, and wastage being high. Examines the relevance of basic marketing concepts for nursing, stating...