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Keywords: Object-on-attribute judgment constructs
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (11): 1924–1941.
Published: 14 November 2016
... standard measures for object-on-attribute judgment constructs, the most prevalent type of construct in marketing. (Judgment constructs are “constructed” from three simpler concepts or elements representing an object’s rating on an attribute, as judged by a particular rater...
