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Keywords: Observational learning
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (10): 2569–2592.
Published: 24 March 2021
...Chenyan Gu; Zhe Zhang; Yuansi Hou Purpose To investigate the psychological mechanism of observational learning in the online retailing context, the purpose of this paper is to show how the psychological distance between consumers and products affects modes of observational learning. Design...
