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Keywords: Occasion-setting cues
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (11): 2862–2891.
Published: 08 November 2022
...Qi Yao; Xiaofang Tao; Wenkai Zhou Purpose This study aims to empirically investigate how the interaction effect of occasion-setting cues and consumers’ cognitive styles (e.g. field dependence levels) influences their food intake intention. Design/methodology/approach In this research, several...
