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Keywords: Omnichannel retailing
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 543–573.
Published: 21 May 2026
... to full attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 license. Omnichannel retailing Grocery Brand repurchasing Channel switching Private labels Japan Society for the Promotion of Science...
Journal Articles
The value of psychological ownership: how buy-online-and-pick-up-in-store enhances consumer loyalty
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (1): 119–142.
Published: 29 December 2023
... © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Omnichannel retailing Buy-online-and-pick-up-in-store Psychological ownership Consumer experience Consumer loyalty National Natural Science Foundation of China 72102082, 72232003 JSPS...
Journal Articles
How pop-ups drive online sales: moderating effects of online promotions
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (8): 2112–2141.
Published: 01 May 2023
... across promotion types (Palazon and Delgado‐Ballester, 2009). Pop-up Omnichannel retailing Cross-channel promotion Price promotion Premium promotion Paid search Popularity signaling The experience economy began to unfold in the 1990s, reflecting consumers’ desires for memorable...
