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Keywords: Omnichannel retailing
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 543–573.
Published: 21 May 2026
... to full attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 license. Omnichannel retailing Grocery Brand repurchasing Channel switching Private labels Japan Society for the Promotion of Science...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (1): 119–142.
Published: 29 December 2023
... and postdecision experience valence. Originality/value This research offers theoretical contributions to research on the BOPS strategy, psychological ownership theory and consumer loyalty. Omnichannel retailing Buy-online-and-pick-up-in-store Psychological ownership Consumer experience Consumer loyalty...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (8): 2112–2141.
Published: 01 May 2023
... Limited Licensed re-use rights only Pop-up Omnichannel retailing Cross-channel promotion Price promotion Premium promotion Paid search Popularity signaling The experience economy began to unfold in the 1990s, reflecting consumers’ desires for memorable experiences, in addition...
