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Keywords: Omnichannel retailing
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 543–573.
Published: 21 May 2026
... (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 license. Omnichannel retailing Grocery Brand repurchasing Channel switching Private labels...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (1): 119–142.
Published: 29 December 2023
... 23 11 2022 11 10 2023 19 11 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Omnichannel retailing Buy-online-and-pick-up-in-store Psychological ownership Consumer experience Consumer loyalty National Natural Science...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (8): 2112–2141.
Published: 01 May 2023
... in omnichannel retail: demand and operational benefits ”, Management Science , Vol. 64 No. 4 , pp. 1629 - 1651 . Blattberg , R.C. , Briesch , R. and Fox , E.J. (1995), “ How promotions work ”, Marketing Science , Vol. 14 No. 3 , pp. 122 - 132 . Buil , I. , De Chernatony...
