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Keywords: On-site emotion
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (1): 342–368.
Published: 26 December 2023
... buying of ALF arises from the interplay of emotional and cognitive factors, as well as a sequential and dual process involving in-store stimuli affecting on-site emotion and in-store browsing. Research limitations/implications This study reveals that brand connection has a significant and negative...
