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Journal Articles
Abigail B. Schneider, Jason Stornelli, Sunaina Chugani, Michael G. Luchs, Tiffany Vu, Tavleen Kaur, David Glen Mick
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (6): 1482–1502.
Published: 27 March 2025
... adopt an original approach by exchanging knowledge among industry, academia and users with the aim of maximizing effectiveness and adoption. Misinformation Social media Intervention Wisdom Online Disinformation Fake news Transformative consumer research Though misinformation...
Includes: Supplementary data
