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Keywords: Online art market
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Journal Articles
User participation and valuation in digital art platforms: the case of Saatchi Art
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (6): 1125–1151.
Published: 09 April 2019
... conceptualise the role of user participation in creating the meaning and value of contemporary artworks in the online art market. Design/methodology/approach The authors conduct a qualitative study of Saatchi Art as an instrumental case for theorising. It is an online platform for trading visual artworks...
