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Keywords: Online behavioural engagement
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (9): 2173–2198.
Published: 13 October 2023
.... Digital content marketing Online behavioural engagement Stimuli News media Stimulus–organism–response theory Marketing researchers and practitioners are making significant efforts to improve their understanding of the drivers and consequences of engagement with digital content (Greussing...
