... and authors. The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Non-fungible tokens (NFTs) Digital consumption Technology adoption Identity projects Online communities Innovation diffusion Sustainability Non fungible tokens (NFTs), an acronym...

...Angeliki Kalogeraki; Sabine Kuester; Sergej von Janda Purpose Member-initiated online communities (MIOCs), which provide platforms for members to exchange ideas on various topics, have been on the rise for years. Drawing on persuasion knowledge and social capital theory, this study aims...

...., 2019), rather than exploring existing followers’ responses to SMI endorsements in situ. Consequently, existing research does not consider the distinct challenges presented by the online consumption communities within which many SMIs are embedded. Prior research on online communities indicates...

... in an online community of international consumers of fashion to determine the degree of matching with company-defined brand associations. Design/methodology/approach – The methodology is two-pronged, integrating qualitative market research techniques with quantitative text mining. It was applied...

... for self-enhancement. Anders Hauge Wien can be contacted at: anders.h.wien@uit.no © Emerald Group Publishing Limited 2013 Consumer behaviour Word-of-mouth Social media Online communities Service recovery Consumers posting negative comments about companies and their brands...