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Keywords: Online consumer behavior
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (9-10): 1879–1892.
Published: 12 September 2016
.... According to a report by Selfiecity, female millennials are more likely to post selfies than their male counterparts (Williams, 2014). However, extant work has yet to examine the motivation for selfie-postings. Motivation Selfie Online consumer behavior Self-presentation Selfie...
