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Keywords: Online environment
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (7-8): 1224–1247.
Published: 11 July 2017
...Andrew Rogers; Kate L. Daunt; Peter Morgan; Malcolm Beynon Purpose The theory of double jeopardy (DJ) is shown to hold across broad ranging geographies and physical product categories. However, there is very little research appertaining to the subject within an online environment. In particular...
