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Keywords: Online health services
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Journal Articles
European Journal of Marketing (2019) 53 (9): 1701–1732.
Published: 25 February 2019
...Debbie Isobel Keeling; Ko de Ruyter; Sahar Mousavi; Angus Laing Purpose Policymakers push online health services delivery, relying on consumers to independently engage with online services. Yet, a growing cluster of vulnerable patients do not engage with or disengage from these innovative services...

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