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Keywords: Online privacy
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Journal Articles
Managing consumer privacy concerns and defensive behaviours in the digital marketplace
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (1): 219–246.
Published: 13 August 2020
... with an extensive literature review, which was followed by a qualitative study based on semi-structured interviews with 30 online shopping consumers. We identified four themes related to consumers’ online privacy concerns, including corporate privacy responsibility, regulatory protection, consumer trust...
