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Keywords: Open source
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (10): 1368–1388.
Published: 14 September 2012
... in the design of business models based upon open innovation. Design/methodology/approach The study draws upon a qualitative research approach through a longitudinal case study in the field of open source software (OSS). The empirical case illustrates how an OSS firm utilizes signals in its environment...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2008) 42 (7-8): 852–866.
Published: 25 July 2008
...Jonathan L. Calof; Sheila Wright; Craig S. Fleisher Purpose The paper seeks to show how the increasingly popular use of data and information acquired from open sources (OS) impacts competitive and marketing intelligence (C/MI). It describes the current state of the art in analysis efforts of open...
