Keywords: Open source
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Journal Articles
European Journal of Marketing (2012) 46 (10): 1368–1388.
Published: 14 September 2012
... in the design of business models based upon open innovation. Design/methodology/approach The study draws upon a qualitative research approach through a longitudinal case study in the field of open source software (OSS). The empirical case illustrates how an OSS firm utilizes signals in its environment...
Journal Articles
European Journal of Marketing (2008) 42 (7-8): 852–866.
Published: 25 July 2008
...Jonathan L. Calof; Sheila Wright; Craig S. Fleisher Purpose The paper seeks to show how the increasingly popular use of data and information acquired from open sources (OS) impacts competitive and marketing intelligence (C/MI). It describes the current state of the art in analysis efforts of open...

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