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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (1): 60–88.
Published: 10 November 2022
... and order of entry, it is possible to categorise BATD into four types: transformative, adaptive, passive and performative. Early adoption and greater depth of diversity approaches (i.e. multidimensional to an intersectional representation of identities) provide optimal opportunities for evoking...
