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Keywords: Organisation Structure
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1988) 22 (5): 32–43.
Published: 01 May 1988
... to ease the difficulties frequently encountered are proposed. © MCB UP Limited 1988 Management Styles Organisation Structure Product Policy European Journal of Marketing 22,5 32 Towards Effective Product Management by David M. Reid University of Edinburgh Introduction Although product...
