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Keywords: Organisational data
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1975) 9 (2): 157–166.
Published: 01 February 1975
..., the market has provided the basis for both building and implementing a mathematical model of the market, making estimation of the effects easier. © MCB UP Limited 1975 Organisational data Market research Marketing management Nielsen data | 157 Increasing the Utility of Routine Market...
