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Keywords: Organizational decision making
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1991) 25 (2): 17–32.
Published: 01 February 1991
.... Managerial implications are highlighted. © MCB UP Limited 1991 Purchasing Organizational decision making ...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1985) 19 (7): 56–69.
Published: 01 July 1985
...: Some Implications of Applying Contingency Thinking to Personal Selling", Journal of Sales Direction and Management, forthcoming. © MCB UP Limited 1985 Consumer behaviour Industrial marketing Models Organizational decision making ...
