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Keywords: Organizational developement
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1984) 18 (1): 41–55.
Published: 01 January 1984
... of prescription or infallible predictions. © MCB UP Limited 1984 Macroeconomics Marketing Organizational developement 41 Research Issues in Macro-Marketing: A Blueprint for Progress* by Nikhilesh Dholakia and Robert W. Nason Introduction As an emergent field, macro-marketing is beset...
