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Keywords: Organizational frontline research
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 159–185.
Published: 20 February 2026
... is a predominant worthwhile quest; therefore, organizations should be designed to facilitate individuals serving and helping others, thereby boosting employees’ transcendence motives (Ferreiro and Alcázar, 2013). – Will Durant. Internal branding Prosocial motivation Organizational frontline...
