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Keywords: Organizational management
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1985) 19 (5): 17–31.
Published: 01 May 1985
..., 1980. 13. Porter, M. E., op. cit., 1980. © MCB UP Limited 1985 Marketing strategy Organizational development Organizational management Small to medium‐sized enterprises ...
