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Keywords: Organizational stucture
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2000) 34 (5-6): 576–597.
Published: 01 June 2000
... Scotland and provide a valid picture of the dynamics of the adoption of marketing concepts in NHS Trusts. Services marketing Professional service firms Health care Organizational stucture The formal centralized marketing department has until recently enjoyed unchallenged hegemony...
