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Keywords: Organizational stucture
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Journal Articles
Structuring the marketing function in complex professional service organizations
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2000) 34 (5-6): 576–597.
Published: 01 June 2000
... Organizational stucture The formal centralized marketing department has until recently enjoyed unchallenged hegemony as the accepted structural approach to the management of marketing activities. However, with the growth of the service sector (Heskett, 1986; Fisk et al., 1993) and the increasing...
