...” of the organisation is opened to investigate potential value creation at an individual/manager level of analysis. Design/methodology/approach The authors gathered in-depth qualitative data from amongst marketing managers and directors in the UK, Australia and the USA. The authors theorised these data through...

... strategic and tactical options. It may also constitute a strategic resource that enables action. The seven distinctive characteristics of front organizations identified in the paper enable them to overcome some of the constraints experienced by other organizational types in pursuing corporate objectives...

... identified within the cases is reported, and their implications for relationships development are identified. Propositions are framed to guide further investigation, and the paper concludes with discussion and closing remarks. © Emerald Group Publishing Limited 2006 Organizations...

..., we explain why marketing (rather than other areas of management) represents the logical disciplinary domain relating to the territory we are treating. © Emerald Group Publishing Limited 2006 Organizations Marketing strategy Corporate identity Corporate branding Corporate...

...George J. Avlonitis; Athanassios Kouremenos; Nicos Tzokas Presents research which: introduces a new multidimensional concept of the innovativeness of organizations; develops an approach for its measurement involving a cross‐section of innovations adopted by multiple organizations in multiple...

... Business education Management development Marketing theory Organizations ...

... issues. Concludes that the case has been made for marketing asset accounting to contribute to more effective corporate and marketing management. Assets Marketing performance Organizations 104 Marketing Asset Accounting: The Way Forward? by Nigel Piercy UWIST, Cardiff It is timely at the end...

... through choice or demand flexibility, the greater the potential power of the purchasers over the supplier. Consumers and the extent to which market behaviour can be influences by means of comparative product‐testing and other kinds of information, thus determine the importance of consumer organizations...

... of competition and co‐operation, independence and co‐ordination. © MCB UP Limited 1970 Labelling Consumer marketing Consumerism Organizations International marketing Certification Tests Testing, labelling, certifying: a perspective on consumer information by Hans B. Thorelli University...