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Keywords: Other-blame regret
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (11-12): 1799–1816.
Published: 14 November 2017
...Ruijuan Wu; Cheng Lu Wang Purpose This study aims to distinguish two regret conditions, other-blame regret (O-regret) and self-blame regret (S-regret), and investigate the underlying mechanism and boundary conditions of the relationship between regret and negative word of mouth (NWOM). Design...
