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Keywords: Outcome-based control
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (12): 2582–2603.
Published: 08 August 2019
... competitiveness. In addition, outcome-based merchandiser control strengthens the positive relationship between store cooperation and PL merchandising improvement. However, regarding centralised merchandising authority, it is found that outcome-based control had no significant moderating effect. Research...
