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Keywords: Outgroup
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Journal Articles
Solving dissociative group effects using construal level theory
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (1): 212–237.
Published: 06 December 2019
... Dissociative groups Outgroup Miriam McGowan can be contacted at: M.McGowan.1@bham.ac.uk Changes in the level of construal have implications for processes, including categorisation and person perception (Trope and Liberman, 2010). Specifically, research has found that individuals categorise...
