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Keywords: Outrage
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Journal Articles
Consumer anger: a label in search of meaning
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (9-10): 1602–1628.
Published: 12 September 2016
... propositions are presented and their implications for future research are discussed in detail. This study integrates evidence from different research areas. The analysis started by deploying a search string (anger OR rage OR outrage OR animosity OR annoyance OR displeasure) AND (customer OR consumer...
